Edna Maritim

A product, growth and marketing manager with 7 years of experience in identifying gaps, researching and testing solutions, building, launching, scaling and growing products and brands in the African market.

Growth Manager - Bamba

February 2023 - Present

• Conducted market research to identify key pain points with existing fintech providers, point of sale systems and loan providers. 
• Defined Bamba's target audience in the Kenyan market and developed a new product, Bamba Loans set to launch in Q4 2023. 
• Developed loan disbursement, loan collection process that was used to disburse over 150 loans during MVP experiments. These processes will continue to be used with the new Bamba Loan application. 
• Managed the Customer Experience. Strategic partnerships and Digital Marketing initiatives for the company

HEAD OF PRODUCT - SHOP ZETU

May 2023 - July 2023

• While at Bamba, I also worked with Shop Zetu to guide them on how to optimize their e-commerce marketplace and build the Shop Zetu application for 3 months. 
• Worked with the engineering team, vendor relationship and marketing team to develop the product roadmap for the next year. 
• Released the Shop Zetu MVP for customers.

SENDY Fulfillment, SENDY limited

Head of Growth Initiatives Africa - September 2022- January 2023

• Worked with the General Managers to achieve their commercial goals in Kenya, Uganda, Nigeria and CIV. 
• Developed product Roadmap with product team for the next year. Designed and launched 3 new features on the application: National deliveries, Payment on Delivery and Crossdocking with the product team Managed partnerships with our key partners to improve user experience, customer retention and acquisition.

Growth Manager East Africa - September 2021 - October 2022

• Developed Sendy Fulfillment application working with the product team.
•  Developed the GTM strategy for Sendy Fulfillment and together with the Sales and Marketing team launched the Sendy Fulfillment Application in Kenya and acquired over 3500 businesses within a span of three months. 
• Together with the product, launched Sendy Fulfillment in Nigeria and Uganda in April 2022
• Introduced Dine with Sendy, which brought E-Commerce and Social Commerce businesses together to discuss challenges in the E-Commerce industry in Kenya as well as collect feedback on improvements on the application. 
• Managed relationships with partners to improve customer experience, reduce operational costs, grow the Sendy Fulfillment brand and increase customer acquisition and retention.

BACHELOR OF COMMERCE, STRATHMORE UNIVERSITY
August 2012 - July 2016
Double Major: Marketing and Finance. - 2nd - Upper Class Honors

CHARTERED INSTITUTE OF MARKETING, STRATHMORE UNIVERSITY
November 2017 - November 2019
CIM Level 4- Digital Marketing, Integrated Communications. 
CIM Level 6- Marketing and Metrics, Strategic Marketing, Driving Innovation.

PRODUCT MANAGEMER CERTIFICATION, PRODUCT SCHOOL
November 2022 - January 2023

QUALIFICATIONS

• Reforge: Growth Marketing, Product Marketing, Pricing and Monetization 
• Africa Leadership Management Course: June 2019-October 2019. 
• Customer Experience Excellence training- Master consultants- March 2019. 
• Google Digital Marketing Course by Google and ILAB, June 2016