Cindy Ngatia

To be a customer centric marketer who understands the needs of both internal and external customers and pro-actively streamline the marketing needs in a busy and progressive organization, and a healthy marketing environment at large.

Marketing Associate at Doshi & Co. (Hardware) Ltd

• Reporting to the Marketing coordinator, I ensure that our brand is visible across board.
• Coming up with relevant cost effective promos to ensure there’s growth in sales. 
• Liaising with the regional sales managers in order to develop marketing campaigns tailor made per region, per season.
• Working with external designers in developing a consistent brand on all our promo materials. 
• Managed to walk through a rebranding journey with the organization 
• Managed to develop advertisements both print and television that grew our sales by over 28%
• Coming up with training budgets with assistance from regional managers
• Monitoring and evaluation of the marketing budget while still analyzing the return on marketing investment. 
• Maintaining good relations with our customers; the main distributors, stockists and most importantly the end users like welders. 
• Planning of different events in the organization for both internal and external stakeholders. 
• Field visits to gather more market intelligence and competition activities. 
• Ensuring nill customer chun rate by ensuring their issues are addressed on time, and they receive necessary product trainings 
• Preparing weekly marketing reports to marketing coordinator and commercial director. 
• Monitoring customer targets against actuals per month, per quarter to ensure they qualify for rewards in our reward scheme.
• I have championed introduction and implementation of a reward scheme as an initiative from marketing department.

Jan 2022 – To Date: Marketing Society of Kenya

                                      Diploma in Marketing 

Nov 2021 – To Date: Google Digital Skills for Africa

                                      Certificate 

Jan 2016 – Nov 2020: Daystar University

                                         Bachelor Of Commerce – Marketing