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Westlands
Catherine Wangui

Catherine Wangui

Digital Marketing Strategist

Marketing / Advertising / Public Relations

Westlands, Nairobi Area

Social

Services offered

Catherine is a creative and well experienced E-Marketer with demonstrated expertise on Social media management, SEO, Email marketing and Content creation.

Admin - Social Media Managers
Approximate rate: KSh 2,500 per hour

Experience

MAIN RESPONSIBILITIES: • Plan and execute all digital marketing for assigned client’s accounts. This includes SEO/SEM, marketing database, email, social media and display advertising campaigns. • Design, build and maintain our social media presence. • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). • Identify trends and insights, and optimize spend and performance based on the insights. • Brainstorm new and creative growth strategies. • Plan, execute, and measure experiments and conversion tests. • Collaborate with internal teams to create landing pages and optimize user experience. • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. • Instrument conversion points and optimize user funnels. • Collaborate with clients and other vendor partners. • Evaluate emerging technologies. • Provide thought leadership and perspective for adoption where appropriate.

Education

Digital Marketing Professional Masterclass ORADMT TRAINING INSTITUTE • Sep 2022 – Mar 2023

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