Catherine Mwaura

Experienced Marketing Specialist adept in overseeing traditional and new media
strategies, designed to help companies reach goals in lead generation, brand
awareness, and user engagement. Skilled in search engine marketing, content
marketing, web analytics, SEO optimization, and many more to increase sales
and company productivity.

Currently a document Management Specialist, adept at managing processes for documentation, archives and general administrative back-up.

Experience Summary:

I am a dynamic professional with a diverse background in records management, entrepreneurship, and marketing. Throughout my career, I have gained valuable expertise in various industries, including financial services, e-commerce, and government organizations. Here is a summary of my experiences:

Records Manager at Kenya Women Finance Trust:
As a records manager at Kenya Women Finance Trust, I played a pivotal role in ensuring efficient and organized management of crucial documents and information. I developed and implemented record-keeping systems, policies, and procedures to streamline processes and enhance accessibility. Additionally, I collaborated with cross-functional teams to establish standardized filing systems, digitize records, and ensure compliance with legal and regulatory requirements.

Founder and Marketer at Mustard Imports:
Driven by my entrepreneurial spirit, I founded Mustard Imports, a successful drop shipping company. As the founder, I was responsible for establishing the business, overseeing operations, and building strategic partnerships with suppliers. I developed and executed marketing strategies to increase brand visibility, attract customers, and drive sales. Through effective market research and analysis, I identified emerging trends and optimized product offerings to meet customer demands.

Former Intern at the Government Press:
During my internship at the Government Press, I gained firsthand experience in a governmental setting. I supported various departments in administrative tasks, such as data entry, document preparation, and record management. I also assisted in proofreading and editing official publications, ensuring accuracy and adherence to established guidelines. This internship provided me with valuable insights into government operations and a solid foundation in administrative procedures.

Throughout my professional journey, I have demonstrated strong organizational skills, attention to detail, and an ability to adapt to diverse work environments. My experience as a records manager, entrepreneur, and intern has equipped me with a unique blend of technical expertise and business acumen. I am passionate about leveraging my skills and knowledge to contribute to new challenges and drive success in any future endeavors.

Education Summary:

I hold a strong educational background in Information Science, supplemented by certifications in digital marketing and high school achievements. Here is a summary of my educational accomplishments:

Bachelor's Degree in Information Science:
I graduated from The Technical University of Kenya with a Bachelor's degree in Information Science. Throughout my studies, I gained a comprehensive understanding of information systems, data management, and technology applications. I excelled academically, achieving a second class upper division classification. This degree provided me with a solid foundation in information management principles and equipped me with the necessary skills to navigate the ever-evolving digital landscape.

Digital Marketing Framework Certification from The Great Learning:
To complement my knowledge in information science, I pursued a certification in digital marketing framework from The Great Learning. This certification allowed me to deepen my understanding of digital marketing strategies, search engine optimization, social media marketing, and data analytics. By obtaining this certification, I demonstrated my commitment to staying updated with the latest trends and best practices in the digital marketing industry.

High School Education at Kahuhia Girls High School:
During my high school education at Kahuhia Girls High School, I achieved a mean grade of B. I successfully completed my secondary education with a strong academic performance. This period allowed me to develop a solid academic foundation, hone my critical thinking skills, and cultivate a strong work ethic.

My educational journey has equipped me with a diverse skill set, combining technical knowledge in information science with expertise in digital marketing. I am driven to apply my educational background and certifications to contribute effectively to any professional setting and continue my professional growth in the field.