Caroline Nyutu

Work Experience
BRAND PR & COMMUNICATIONS CONSULTANT
BrighterMonday - Nairobi
May 2022 to November 2022
· Developed a Public Relations Audit
· Developed a comprehensive communications strategy in line with their objectives
and goals.
PR ACCOUNT MANAGER
BSD Group - Nairobi
January 2017 to April 2021
· Managed different clients such as Isuzu East Africa, Goodlife Pharmacy, Capital
Centre, AAR healthcare and others. I provided strategic advice and support on
corporate communications, crisis communications, and media relations.
· Created project work plans, schedules and generated brand support expenditure
budget while ensuring optimization of ROI on marketing investment
· Nurtured relationships with existing and new clients and collaborated with
cross-functional departmental teams to deliver brand-related projects as part of
the operational planning process.
· Managed agency performance by periodically setting, monitoring, reviewing, and
evaluating KPIs.
· Building trusting relationships with current and potential clients by providing
excellent customer service.
· Planned and implemented impactful campaigns to improve brand image as per client
needs.
· Preparing and presenting PR accounts performance reports and updates.
· Analysing PR coverage and providing written reports to facilitate effective
brand awareness strategies and repositioning.
· Provided strategic counsel to clients to aid their PR and wider marketing
campaigns.
Key Achievements
· Part of the team that oversaw the change of name from General Motors East Africa
to Isuzu Motors.
· Received the project execution award in 2017.
· Successfully improved various brands’ image by planning and implementing impactful PR campaigns.
· Drove the attainment of sales quotas in various competitive sectors by
implementing practical communication activities and campaigns.
PR ACCOUNT EXECUTIVE
BSD Group - Nairobi
January 2014 to December 2016
Established and executed long and short-term brand strategies and campaigns in
different markets while ensuring a battle-ready portfolio to increase brand
visibility and continue brand profitability.
· Generated consumer-relevant insight and foresight to guide the development of a
future brand portfolios and brand strategies.
· Developed media materials, including press kits, press releases, media alerts,
and case studies as part branding and PR strategies.
· Generated timely weekly, monthly and annual reports on branding, PR and
portfolio performance to facilitate informed decision making by the client and the
management.
· Identified and assessed customer needs and requirements to understand market
trends and increase customer satisfaction and relations.
· Built trusting relationships with current and potential clients by providing
excellent customer service.
· Analysing PR coverage and providing written reports to facilitate effective
brand awareness strategies and repositioning.
· Provided strategic counsel to clients to aid their PR and wider marketing
campaigns.
· Developed strategic communication plans for clients in line PR, communication,
and branding needs and goals.
Key Achievements
· Created and implemented comprehensive brand plans, communication, and activity
plans for the Value for Money Brands in East Africa.
· Directed various projects from project initiation to launch while liaising with
different functional experts both nationally and internationally.
Account Executive
BrandQuad Africa - Nairobi
June 2014 to December 2014
· Developed and prepared the training process document to allow for continuity and
seamless transitions internally.
· Efficiently planned and communicated with the entire facilitation team while
ensuring relevant and rich content, timely travel and accommodation schedules.
· Drafted weekly, monthly and annual reports to inform senior management on
progress and roadblocks.
· Identified and assessed customer needs and requirements to understand market
trends and increase customer satisfaction and relations.
· Built trusting relationships with current and potential clients by providing
excellent customer service.
· Analysing PR coverage and providing written reports to facilitate effective
brand awareness strategies and repositioning.

Provided strategic counsel to clients to aid their PR and wider marketing
campaigns.
· Developed strategic communication plans for clients in line PR, communication,
and branding needs and goals.
· Developed media materials, including press kits, press releases, media alerts,
and case studies as part branding and PR strategies
Key Achievements
· Increased sign-ups from 1 course to at least 3 per client by creating yearly
training schedules with the option of a series of modules that guaranteed repeat
business.
· Acquired 30% of new sign-ups by participating in a brand-based talent
development forum as a means of reaching new clients.
MARKETING RESEARCH ASSISTANT
IPSOS SYNOVATE - Nairobi
January 2014 to December 2014
· Prepared draft project documents, including project instruments and quotations,
with the guidance of the relevant executive.
· Conducted project’s desk research, budgeting and expenditure controls.
· Briefed project teams together with the executive in charge and promptly updated
project references.
· Screened collected data for inaccuracies and errors and made necessary
corrections before analysis or presentation.
· Oversaw the handling of confidential information provided during research in
line with provided guidelines.
· Participated forms, procedures, schedules and sampling criteria for field data
collection to facilitate the research processes
· Collaborated with other research specialists in defining sample populations and
selection criteria in line with company’s research standards and international protocal

Bachelor of Arts in Communication and Sociology in Grade attained
THE UNIVERSITY OF NAIROBI
2010 to 2013
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