Brian Thuo

I am a highly motivated Marketing and Communications Manager with 10 years of experience in developing and executing strategic plans. I have a proven track record of success in leading teams to increase customer loyalty and revenue. My expertise includes market research and analysis, brand positioning, communication, public relations, and digital marketing.

Accomplishments:

• Pioneered the first Out-of-Home (OOH) marketing campaign for Sunculture. 
• Built and managed an in-house multimedia production function, generating videos, photos, and other communication materials. 
•  Established a new staff branding system, including new uniforms, to enhance brand identity. 
• Implemented a streamlined merchandise dispatch system to optimise inventory and issuance processes. 
• Revamped the company website, resulting in a 20% increase in traffic, improved SEO performance within the first year, and created an interactive and visually appealing careers page. 
•  Supported the marketing departments in Uganda and the Ivory Coast, guiding strategies, branding, and communication materials. 
•  Increased lead generation across all marketing channels. 
• Launched the Brand Champion initiative to recognise and reward staff members who actively promote Sunculture on personal platforms.
• Led the Award campaign for Sentimental Energy during the Kenya Solar Week Leadership Awards 2023, where the company won three awards.
•  Served as the Team Building Committee Chairman at Cytonn Investments PLC, fostering team spirit. 
• Successfully steered the brand team in developing strategies that increased revenue during the turbulent COVID-19 pandemic. 
• Facilitated the first Sinema Mashinani Mentorship program under the Kenya Film Classification Board, the Kenya Film School, and the office of the Member of Parliament for Gatundu North Constituency. 
• Developed the current curriculum for Talanta Institute for both the Diploma and Certificate Courses - Department of Film Studies, and organised the first edition of the Talanta Festival. 
• Supervised the student award-winning production supported by the Kenya film school from 2018 through 2019 for the Riverwood Awards, Kalasha Awards, and the Eldoret International Festival.

Career Experience:

• Marketing Manager at SunCulture (2023 - 2025)
• Marketing Manager at Sentimental Energy Ltd (2023 - 2023) 
• Brand Communications Coordinator at Cytonn Investments PLC (2020 - 2023) 
• Lecturer & Head of Editing at Kenya Film School (2017 - 2020) 
• Department Head of Film Studies at Talanta Institute (2016 - 2017) 
• Video Production Services at Princecam Media (2015)

Areas of Expertise:

• Communication & Public Relations. 
• Digital Marketing
• Marketing strategy 
• Equipment Operation 
• Microsoft Office Suite 
• Content Development 
• Adobe Creative Cloud 
• Project Management 
• Training & Development 
• Production Optimisation 
• Data Analysis • Brand Strategy 
• Budgeting & Forecasting 
• Production Planning 

Overall, I am passionate about creating engaging customer experiences that help brands stand out from the competition.

Kenyatta University - Masters of Arts in Film Studies | Date: 2016 – 2023.

Kenyatta University - Bachelor of Arts in Theatre Arts and Film Technology | Date: 2011 – 2016.