Betty Maloba

Marketing experience in cross industry; marketing communications, digital marketing, influencer marketing, trade marketing.

Experience

Digital Marketing Consultant/ Huawei Kenya Ltd Consulting through Ace Media Ltd

April 2022 to Date

Driving digital and social media strategy for the Corporate Public Relations Department, create paid campaigns on social media platforms and reporting. Introduced paid Instagram and YouTube campaigns and increased brands social media presence.

Marketing Consultant/ Water and Sanitation for the Urban Poor, Consulting through Personal Projects

Sept 2020 to March 2021

Lead grassroots engagements with decentralized teams of our client. Used marketing background to develop a compelling theory of Change plan through social media and interpersonal interactions at community level.

Public Relations and Marketing Executive / EMARA & Ole Sereni Hotels 

Sept 2019 to March 2020

Plan and direct public relations programs designed to create and maintain a favorable public image for the hotels and client: media coverage, social media. 

Marketing Assistant / Coca- Cola Beverage Africa (Nairobi Bottlers).

Oct 2014 to Oct 2015

Led marketing campaigns and worked in large teams with matrix structures. Primary liaison with Trade Marketing Teams for execution of tailor-made promotions.

MBA- Marketing, September 2018.

United States International University, Nairobi, Kenya. 

BA International Relations, August 2013.

United States International University, Nairobi, Kenya.