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About Ayan Mohamed :

A social media manager with over 3 years of experience in executing social
media marketing campaigns across different platforms, including Facebook,
X, Instagram, and TikTok. Skilled in public relations, content writing,
increasing social media engagement, tracking campaigns to maximize ROI
and building successful accounts. Proficient writer with strong theoretical
background in media relations and advertising.

Experience

WORK EXPERIENCE


 FREELANCE — SOCIAL MEDIA MANAGER

● Built and managed social media account resulting in 43% increase in
engagement and followers in the first month
● Implemented a successful marketing campaign resulting in a 60% increase in
sales
● Created and designed visually compelling reels, carousels and posts using
Canva and Adobe Express
● Analyzed and reported on social media marketing metrics using Buffer to
maximize ROI of future campaigns
● Conducted research to determine current benchmark trends and audience
preferences.



FREELANCE — CONTENT WRITER

Worked one on one with a product manager to produce customized articles
about their products
● Produced original, creative content for promotional advertisements and
marketing materials.
● Utilized exceptional writing, editing, and proofreading skills to produce
engaging and error-free content.
● Wrote commercial scripts and recorded voice-over advertisements

 

UPC, Uganda People’s Congress — Public Relations Intern

● Assisted PR officer with writing meeting minutes, researching topical issues,
editing press releases, and networking with journalists.
● Organized press conferences every Wednesday for the party's weekly press
briefing
● Managed party's social media accounts, increasing positive engagement of
topical events with the media and followers
● Monitored the media coverage of the party to always maintain a positive
public image

Education

EDUCATION
UNIVERSITI TUNKU ABDUL RAHMAN (2020 – 2022)
Master of Communication


ISLAMIC UNIVERSITY IN UGANDA (2016-2019)
B.S in Mass Communication
 

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