Ayan Mohamed

WORK EXPERIENCE

 FREELANCE — SOCIAL MEDIA MANAGER

● Built and managed social media account resulting in 43% increase in
engagement and followers in the first month
● Implemented a successful marketing campaign resulting in a 60% increase in
sales
● Created and designed visually compelling reels, carousels and posts using
Canva and Adobe Express
● Analyzed and reported on social media marketing metrics using Buffer to
maximize ROI of future campaigns
● Conducted research to determine current benchmark trends and audience
preferences.

FREELANCE — CONTENT WRITER

● Worked one on one with a product manager to produce customized articles
about their products
● Produced original, creative content for promotional advertisements and
marketing materials.
● Utilized exceptional writing, editing, and proofreading skills to produce
engaging and error-free content.
● Wrote commercial scripts and recorded voice-over advertisements

UPC, Uganda People’s Congress — Public Relations Intern

● Assisted PR officer with writing meeting minutes, researching topical issues,
editing press releases, and networking with journalists.
● Organized press conferences every Wednesday for the party's weekly press
briefing
● Managed party's social media accounts, increasing positive engagement of
topical events with the media and followers
● Monitored the media coverage of the party to always maintain a positive
public image

EDUCATION
UNIVERSITI TUNKU ABDUL RAHMAN (2020 – 2022)
Master of Communication

ISLAMIC UNIVERSITY IN UGANDA (2016-2019)
B.S in Mass Communication