Annelyn Barbara

Creative and persuasive communication professional with over 5 years of specialized experience in creating strategic and comprehensive communication strategies to advance the company’s vision, mission, and goals. Adopts a consultative approach to develop & execute proactive content with a focus on corporate communications and program management. Possesses an excellent eye for design, a deep understanding of the potential audiences, and proficiency in both writing and editing content. A persuasive communicator with superb leadership skills in building productive team members across diverse cultural backgrounds while fostering robust stakeholder engagements for sustainable relationship building and adding value to any team, project, or organization.

Communications Associate and Community Support | Kounkuey Design Initiative
 Achieved an 80% increase in social media engagement by spearheading content development for
social media platforms and project websites, effectively driving audience interaction and raising
awareness.
 Played a key role in revamping newsletter production, leading to increased engagement and
awareness among the organization’s stakeholders.
 Successfully coordinated community outreach events and campaigns, effectively raising awareness
and fostering increased engagement within the community.
 Created compelling stories and messaging for communications and appeals, including successful
campaigns such as Giving Tuesday, driving increased donations and support.

 Communication Officer | Collective Community Action
 Achieved a 50% increase in social media presence by creating curated postings, engaging posts, and
participating in campaigns related to children’s rights, effectively driving online engagement and
awareness.
 Successfully documented ongoing projects and compiled quarterly reports, providing valuable insights
and facilitating efficient communication within the teams.
 Played a key role in developing a comprehensive communication strategy in collaboration with the
Program Manager, resulting in improved communication effectiveness and alignment with
organizational goals.
 Developed a solid understanding of web metrics, and digital analytics, with the ability to generate, analyze, and interpret data. Created content that sparked discussions on various networking sites and across channels.
 Implemented successful campaigns for efficient delivery of the company plans while contributing to
the overall business objectives.

 Communications Coordinator | Clean Start
 Effectively sourced, supervised, and budgeted for the production of branding and IEC materials,
ensuring high-quality resources and seamless execution of events.
 Managed social media platforms, creating curated postings, and actively participating in campaigns,
thereby increasing engagement and raising awareness about issues affecting women and girls in
prisons.
 Produced informative and compelling quarterly newsletters, resulting in increased avenues for
fundraising and partnership opportunities.
 Drafted a communications strategy and communication guidelines that included photography, success stories, case studies, and social media guidelines to ensure one voice within the organization and branding consistency.

 Diploma in project Management | Kenya Institute if Management | 2023.
 Bachelor of Arts in Journalism | Multimedia University of Kenya | 2016.
 Kenya Certificate of Secondary Education | Cardinal Otunga Girls High School | 2012.