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Allan Mwiti

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About Allan Mwiti:

I am intelligent, keen to detail, and have a deep understanding of marketing and communications. I am a strong believer in the power of digital marketing campaigns and consider myself a ‘forever student,’ eager to both build on my academic foundations in Marketing and Communications while staying in tune with the latest marketing strategies through continued coursework.

Experience

July 13 2021 - Present:  Digital Marketing Consultant (Part-Time)

Optimate - A top international hiring agency linking up leading remote professionals from developing countries with primarily US and European companies.

 

  • Lead generation via Facebook campaigns
  • Social media management (Facebook, Instagram, LinkedIn, Twitter, etc.)
  • Composing and posting online content for the company’s social media page and website/blog.
  • Writing marketing literature for company brochures and press releases.
  • Working together with the clients and reporting to them to ensure all tasks are done according to laid down rules of the business.

December 14 2020 – April 8 2022: Project Coordinator

Her Hustle Ltd. - A Social Impact Organization with a focus on scaling young women owned businesses through direct mentorship and e-commerce

 

  • Establishing and maintaining relationships with clients, employees, and public interest groups.
  • Writing media communications to promote clients.
  • Planning and directing the development of programs to maintain favorable public and stockholder views of the organization's agenda and accomplishments.
  • Building public relations strategies that influence public opinion and promote products, ideas, and services.
  • Preparing and editing organizational publications, including employee newsletters and stockholders' reports, for internal and external audiences.
  • Updating and maintaining the Web content.
  • Conferring with managers to identify trends and group interests and providing advice on business decisions.

 

February 4 2020–January 4 2021: Brand Manager 

Kilimall International Ltd - Kenya's No.1 online shopping mall

 

  • Identifying research needs, executing research studies and projects, and analyzing the research in order to identify opportunities
  • Staying current on market trends and competitive activity
  • Establishing and maintaining brand budgets
  • Defining and managing the brand communication strategy using a variety of media
  • Development and messaging of the brand narrative
  • Creating, and managing marketing programs and campaigns

 

August 3 2019 – February 3 2020: Social Media Executive

Kilimall International Ltd - Kenya's No.1 online shopping mall

  • Posted on relevant blogs, and seeding content into social applications as needed.
  • Provided regular reports showcasing overall growth of channels.
  • Monitored trends, created and scheduled content calendars in Hootsuite and Google docs and analyzed results
  • Supported specific campaigns on social media to increase the number of followers and outreach.

Education

May 2021-Present | Daystar University

Master of Arts in Corporate Communication

 

January 2015-October 2019 | Catholic University of Eastern Africa

Bachelor of Commerce (Marketing) 

 

January 2009-October 2013 | Mackenzie Education Center

Kenya Certificate of Secondary Education      

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