Allan Mwiti

I am intelligent, keen to detail, and have a deep understanding of marketing and communications. I am a strong believer in the power of digital marketing campaigns and consider myself a ‘forever student,’ eager to both build on my academic foundations in Marketing and Communications while staying in tune with the latest marketing strategies through continued coursework.

July 13 2021 - Present:  Digital Marketing Consultant (Part-Time)

Optimate - A top international hiring agency linking up leading remote professionals from developing countries with primarily US and European companies.

• Lead generation via Facebook campaigns
• Social media management (Facebook, Instagram, LinkedIn, Twitter, etc.)
• Composing and posting online content for the company’s social media page and website/blog.
• Writing marketing literature for company brochures and press releases.
• Working together with the clients and reporting to them to ensure all tasks are done according to laid down rules of the business.

December 14 2020 – April 8 2022: Project Coordinator

Her Hustle Ltd. - A Social Impact Organization with a focus on scaling young women owned businesses through direct mentorship and e-commerce

• Establishing and maintaining relationships with clients, employees, and public interest groups.
• Writing media communications to promote clients.
• Planning and directing the development of programs to maintain favorable public and stockholder views of the organization's agenda and accomplishments.
• Building public relations strategies that influence public opinion and promote products, ideas, and services.
• Preparing and editing organizational publications, including employee newsletters and stockholders' reports, for internal and external audiences.
• Updating and maintaining the Web content.
• Conferring with managers to identify trends and group interests and providing advice on business decisions.

February 4 2020–January 4 2021: Brand Manager 

Kilimall International Ltd - Kenya's No.1 online shopping mall

• Identifying research needs, executing research studies and projects, and analyzing the research in order to identify opportunities
• Staying current on market trends and competitive activity
• Establishing and maintaining brand budgets
• Defining and managing the brand communication strategy using a variety of media
• Development and messaging of the brand narrative
• Creating, and managing marketing programs and campaigns

August 3 2019 – February 3 2020: Social Media Executive

Kilimall International Ltd - Kenya's No.1 online shopping mall

• Posted on relevant blogs, and seeding content into social applications as needed.
• Provided regular reports showcasing overall growth of channels.
• Monitored trends, created and scheduled content calendars in Hootsuite and Google docs and analyzed results
• Supported specific campaigns on social media to increase the number of followers and outreach.

May 2021-Present | Daystar University

Master of Arts in Corporate Communication

January 2015-October 2019 | Catholic University of Eastern Africa

Bachelor of Commerce (Marketing) 

January 2009-October 2013 | Mackenzie Education Center

Kenya Certificate of Secondary Education