Abigael Visavilwa

Experienced Marketing and Sales Manager with a demonstrated history of working in FMCG, Franchise, Experiential Marketing, Digital Marketing, Retail, and the Microfinance Industry. Over 8 years of working experience with strong sales and communication skills, customer service, online and offline marketing, below-the-line marketing, business planning, client acquisition, customer relationship management (CRM), market research, story-telling,  reporting, proposal drafting, brand management, brand growth and business development skills in negotiation, et.al.

With over nine years of progressive experience in marketing, client servicing, and project management within diverse industries including experiential marketing, beverage, and digital agencies, I have consistently delivered impactful results. As Head of Marketing and Growth Manager at Jibu Inc., I successfully led strategic marketing campaigns resulting in a 65% increase in brand awareness, expanded market penetration, and multiple industry accolades. Notably, I orchestrated a 20% rise in brand love and implemented effective sales training programs contributing to accelerated network sales. Prior roles as a Client Service and Account Manager and Project Manager equipped me with strong client relationship management skills, revenue growth achievements, and extensive experience in digital marketing and campaign execution.

I graduated from Egerton University with a Bachelor's degree in Agribusiness/Agricultural Business Operations in 2015, achieving a Second Class Upper honors. Before that, I completed my secondary education at Kaimosi Girls High School, earning a B+ in the Kenya Certificate of Secondary Education in 2010.

Beyond my formal education, I have pursued continuous professional development by obtaining certifications in Knowledge Management and completing various strategic marketing, branding, and business fundamentals courses on platforms like Udemy. These experiences have enhanced my skills and prepared me for success in marketing, brand management, and business strategy.